Luckily, they hit the jackpot with their debut release, Mi Nuevo Tumbao… Cañonazo, which combined several Afro-Cuban dance music styles (including charanga, guaracha, son montuno, descarga, bolero, cha cha cha, and pachanga) to form a new musical hybrid that Pacheco dubbed salsa. Masucci was the business brains behind the company while Pacecho – already an experienced studio musician and established recording artist who played saxophone, flute, and various percussion instruments – handled the music side. But Pacheco and Masucci brought a personal touch, hand-delivering their label’s releases to record stores in Spanish Harlem from the boot of a car. When it began, it was just one of a multitude of New York-based independent record labels trying to get its music heard.
Though it quickly snowballed to become a large, influential, music-business empire, Fania’s beginnings were humble. They decided to call their label Fania, though there is some dispute as to how the company got its name: some say it was named after a popular musicians’ hangout that Masucci discovered when visiting a pre-Castro Cuba, while others contend that it was inspired by a song called “Fania,” written by Cuban musician Reinaldo Bolaño, a version of which appeared on the label’s first-ever album release, Mi Nuevo Tumbao… Cañonazo by Johnny Pacheco.
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